Luv Aj | Luv Aj
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|
Free shipping on orders over $120
Get 10% off when you sign up for our newsletter
|
Free shipping on orders over $120
Loved by it-girls, designed to last.
The go-to jewels for it-girls. High quality staples that are effortlessly cool, super sparkly, and waterproof + tarnish-free.
BEST SELLERS
\ Baby Amalfi Tube Hoops- Gold](/content/products/baby-amalfi-tube-hoops-gold/index.html)
\ Amalfi Tube Hoops- Gold](/content/products/amalfi-tube-hoops-gold/index.html)
\ Pave Amalfi Huggies- Gold (Ships Late October)](/content/products/pave-amalfi-huggies-gold/index.html)
\ Marbella Hoops- Gold](/content/products/marbella-hoops-gold/index.html)
\ Chain Link Huggies- Gold](/content/products/chain-link-huggies-gold/index.html)
\ Flex Snake Chain Bracelet- Set of 3 (12mm wide)- Gold](/content/products/flex-snake-chain-bracelet-set-of-3-12mm-wide-gold/index.html)
\ Amalfi Tube Hoops- Silver](/content/products/amalfi-tube-hoops-silver/index.html)
\ Pave Chain Link Huggies- Silver (Ships Early October)](/content/products/pave-chain-link-huggies-silver/index.html)
\ Cross Hoops- Gold](/content/products/the-cross-hoops-gold/index.html)
\ Ballier Chain Studs- Gold](/content/products/ballier-chain-studs-gold/index.html)
\ Bardot Stud Charm Necklace- Gold](/content/products/bardot-stud-charm-necklace-gold/index.html)
Bijoux Sport
Elevate your game day style
Iconic Initials
Start building your personal stack
The Real Deal
The finest line of everyday jewelry. Crafted in Lab-Grown Diamonds and forever metals.
\ THE ONE AND ONLY TENNIS BRACELET](/content/products/the-one-and-only-tennis-bracelet/index.html)
\ THE PIA MARTINI STUDS](/content/products/the-pia-martini-studs/index.html)
\ THE ONE AND ONLY TENNIS NECKLACE](/content/products/the-one-and-only-tennis-necklace/index.html)
\ THE DREAMY DIAMON HOOPS](/content/products/the-dreamy-diamond-hoops-11mm/index.html)
Editors are obsessed. You will be too.
Who What Wear
“A celeb-approved jewelry brand we can actually afford”
The Zoe Report
“One of the best jewelry brands every fashion girl is obsessed with”
Refinery 29
“This brand’s ear parties will make you want to buy all the jewelry”
Our Instagram
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✕
Paris-inspired, worn on repeat- En Rouge Collection drops Friday xx
October 21
✕
the first samples of a new collection never get old ❤️ opening en rouge for the very first time xx Amanda
October 19
✕
seeing red? good. En Rouge is coming 10.23.
October 18
✕
It goes beyond gifting- it’s about having a strong spirit of generosity as you’re building, no matter what phase you’re in.
thank you @femalefounderworld for having me + for creating a space where women can share the real stories behind their businesses ❤️ xx Amanda
October 17
✕
introducing the Luv Aj Surprise Bag. No two bags are alike- pick between gold or silver, and each bag filled with brand new samples. what’s inside? you’ll have to see xx
October 16
✕
a little bit behind the inspo of En Rouge- I was heavily inspired by colored gemstone and unusual color combinations- so you’ll see alot of Peridot and Amethyst, as well as Citrine and Garnet for some contrast. and then I had some fun with re-inventing the coil and added rich textures to it like roped patterns on the metal. swipe to see a few of my favs xx Amanda
October 15
✕
we’re calling this Tahitian Pearl Fall- the finishing touches with @amanda_luvaj styling some pearl pieces from the En Rouge collection. coming soon xx
October 14
✕
october baseball calls for a little sparkle ⚾️ from the playoffs to the world series, our bijoux sport MLB collection is made for every game day. find your team at luvaj.com xx
October 13
✕
this new collection is like Paris at golden hour, captured in jewelry. En Rouge drops 10.23 xx
October 12
✕
a sneak peak at a few new pieces from the En Rouge collection. like, is it even possible to pick a fav??
October 10
✕
just dropped 3 new Dodgers + Yankees styles that hit the site 🤍 swipe to see the latest MLB jewels you’re gonna need before the World Series
October 9
✕
because your hair deserves jewelry too. 🎁 spend $120 and get our Bezel Stone Hair clip for free, while supplies last xx
October 8
✕
introducing En Rouge- our newest limited edition collection coming 10.23. Inspired by Paris at its most golden xx
October 7
✕
get you in the mood for our new jewels- dropping 10.23
October 6
✕
everyone’s adding these 5 to cart this week. shop our most wanted online before they’re gone xx
October 5
✕
the MLB Surprise Bag ⚾️ a mystery mix of our best-selling MLB jewels now available for all 30 teams- shop online now xx
October 3
✕
we just dropped new MLB styles just in time for the the World Series ⚾️ get some new Bijoux Sport before playoff season begins xx
October 2
✕
The Ear Stack Edit is our latest bundle that will guarantee non-stop compliments on your ear party everywhere you go 🤍 don’t say I didn’t warn you
September 30
✕
we have your game day hair officially sorted 🏈 our new NFL claw clips are here- shop your favorite teams now at luvaj.com
September 29
✕
They say you’re not supposed to have a favorite child ❤️ The Founders Favorites edit: a bundle of the four pieces I love most. Please don’t tell the others.
September 28
✕
5 styles everyone’s obsessed with... all waterproof and backed by our one year warranty. we really are committed to keeping you as chic and unbothered as possible xx
September 26
✕
game day, styled 🏈 a closer look at our new NFL pieces- officially licensed and available now on luvaj.com xx
September 25
✕
gone in 60 🖤 an exclusive 60-minute shopping window with a special code, available only to our SMS subscribers. comment “60” below and we’ll send you the signup link xx
September 24
✕
our signature hoops, now in one edit 💫 the Amalfi, the Baby Amalfi + the Marbella are my go-to hoops for the most epic stack xx Amanda
September 23
✕
your game day jewelry just got an upgrade 🏈 officially licensed NFL jewelry just hit luvaj.com. swipe to find your new favorite football accessories xx
September 18
✕
obsessed with you in your @luvaj lately 🤍 #LuvAjBabes
September 17
✕
an exclusive sneak peek at a few pieces from the collection 🏈 Luv Aj x NFL
all yours on 09.18 at 9AM PT on LuvAj.com xx
September 16
✕
set your alarms… Luv Aj x NFL drops on Friday at 9am PST 🏈 our biggest league yet, you’re not going to want to miss this xx
September 15
✕
imagine hacking my iCloud and it’s just 40,000 photos of diamonds
September 14
✕
Allow me to reintroduce you to Luv Aj Fine 💎 Felt like we needed a little refresher!
It all started in 2014, when my former engagement ring went viral on Refinery29.
The DMs started pouring in, and what began as a fine jewelry side hustle eventually became my second brand: Après Jewelry, a bridal-focused fine jewelry company.
Après means “after,” it came after Luv Aj (and conveniently shared the same AJ initials). I went on to make hundreds of engagement rings and completely fell in love with diamonds working with and forever metals.
Cut to COVID: no more in-person appointments. Then came my divorce in 2021, and it felt like my chapter with Après had reached a crossroads. I knew I still loved the fine jewelry space, but energetically, I needed a shift.
I was on the phone with my mom one day and she asked, “Why didn’t you ever make Luv Aj Fine? It seems so logical.” And, as mothers always are, she was right.
My own relationship with jewelry has evolved as I’ve gotten older. I still love fashion jewelry (obviously), but I’ve also found myself wanting to invest in forever pieces. Diamonds- for myself. And so many of you have been Luv Aj girlies for years, some of you for decades, so I have a feeling we’re growing up together.
Luv Aj Fine is where Luv Aj grows up too :)
Diamonds and real gold are an investment, so I’ve designed it all with intention. What do I want to wear forever? What will I actually reach for every single day?
My best attempt to answer these question is the Luv Aj Fine Collection- the pieces I wanted in my own jewelry wardrobe, designed with the hope that they’ll become part of yours, too. 💎
September 13
✕
The MLB Surprise Bags just launched ⚾️ And now you can shop all 30 teams on LuvAj.com- almost sold out so get yours now xx
September 12
✕
currently working on something major 🏈 xx
September 9
✕
consider this your shortcut to getting dressed. The Everyday Uniform Edit is live.
September 8
✕
when the jewelry IS the outfit 💫 swipe for a curated edit of our boldest pieces- the Statement Jewelry Edit, now bundled at 20% off xx
September 7
✕
your ear stack, solved 🤍
the Ballier Chain Studs, Monaco Huggies, Chain Link Huggies + Pavé Chain Link Huggies- four pairs curated to layer from your first piercing to your last.
September 4
✕
ok, near impossible to pick my top 4 pieces of all-time but I did it and I’m proud of myself for doing it✨ the Founders Favorites Bundles is your shortcut to the ultimate jewelry stack, handpicked by me! xx Amanda
September 3
✕
game day hair, handled ⚾️ our MLB claw clips available in 10 teams- shop online to find yours xx
September 2
✕
a few things people are always surprised to hear about Luv Aj
September 1
✕
two-toned pieces for the girls who can’t commit xx
August 31
✕
guys, I could’ve never pictured this when I started. thank you for being here!!! 🎂 celebrating my birthday with 39% off sitewide- go treat yourself xx Amanda
August 29
✕
the gold edit ✨ the best of the best of all our waterproof 14K gold-plated pieces. get your carts ready because they’re 39% off starting tomorrow.
August 28
✕
start making your list... our birthday sale is coming this Saturday and it’s the biggest one yet 🖤 comment ‘BDAY’ to shop the sale one day early xx
August 27
✕
introducing THE BUNDLES. made to match and curated to stack perfectly together- our new bundles offer our best-sellers together at a discount xx
August 26
✕
my daily jewelry wardrobe 🤍 a breakdown of every single piece I live in xx @amanda_luvaj
August 25
✕
baseball season is better with our bijoux pieces ⚾️for every game on the calendar this season
August 24
✕
she’s back- after MANY requests + DMs, the Marais Triple Ring is officially restocked. she goes fast, so if you missed her last time, don’t wait. xx
August 21
✕
my end of summer favorites everything i lived in, swore by, and generally could not have survived the summer without. DM the word FAVS for the links to everything xx
August 20
✕
you guys are the cutest 🤍 this week’s favorite #LuvAjBabes
August 19
✕
we did the styling for your next game day ⚾✨ swipe to find the perfect MLB jewelry stack- which team are you rooting for this season?
August 18
✕
the power of a great piece of jewelry xx
August 17
✕
our favorites from the l’escape collection. sold out on luv aj, but available at @shopbop swipe through and grab them before summer’s over.
August 16
✕
ok fine, I’ll share :)
these started as two custom pieces I made for myself- and quickly became the most complimented jewelry in my collection. no gatekeeping here, so they’re officially yours to have too! xx Amanda
August 14
✕
a closer look at what’s coming: two pieces that I literally made for myself and never meant to release… until now.
arriving tomorrow @ 9am PST xx Amanda
August 13
✕
from my jewelry box to yours… a sneak peak at my go-to huggies and my most complimented bracelet ever.
new diamond jewels arriving this friday xx
August 12
✕
how you're wearing it 🤍 swipe for our favorite stacks from the #luvajbabes
August 11
✕
our #1 hoops for over a decade. just hear us out...they’re totally waterproof (like actually though, you can shower and sleep in them) and light enough to forget you’re wearing them ✨ swipe to see all the reasons why we love The Amalfi Hoops
August 10
✕
It’s still so surreal that almost 25 years later, I still get to do the thing that I love the most. Luv Aj never started as a brand. It was an outlet for me to create jewelry for myself (selfishly lol) and it really has became a visual diary of my life all these years xx Amanda
August 7
✕
it’s all in the details 🤍
discover our exclusive collection available @target
August 6
✕
Resin is a signature material for us, season after season. It’s has long been celebrated for its rainbow rolodex of bold colors and ability to sculpt it into any shape, making statement jewelry effortless to wear. It gives us the freedom to play with color, texture, and design in ways metal alone can’t. Our latest resin styles are designed to stand out and truly my favorites out of our Luv Aj for @target collection ✨
August 5
✕
indecision has never looked better 🧡 shop two-toned jewels from our latest @target drop
August 4
✕
green really does go crazy 💚 the color is the season, available in our best-selling bangle set
August 3
✕
The 24/7 Flex Collection
now available in brass with CZs ✨ same innovation, new price point. patented titanium elastic means no clasp, no resizing, no reason to take it off. now available online xx
July 31
✕
set your alarms, our most requested piece arrives tomorrow at 9am PST! xx
July 30
✕
you asked we listened. something you’ve been waiting for drops 7.31 xx
July 29
✕
when we were building this launch, I kept coming back to color- my moodboard was filled with dusty rose, olive green, and deep brown references and I just LOVE how they all feel together xx Amanda
July 28
✕
pieces I packed and never took off while in Ibiza 🌞
July 27
✕
our Lucite Noemi Earrings come in green, brown, and pink- literally the easiest way to add color to every look
available at @target
July 24
✕
two statement pieces. one really good outfit. ✨
the Granada Disc Necklace in Brown and Granada Disc Earrings in Gold were made to be worn together. xx
July 23
✕
the Luv Aj Ibiza guide ☀️
my absolute favorite places on the island- save this for your next trip. Don’t forget to order the caviar pasta at Jondal! xx Amanda
July 22
✕
I’m sorry but our Valencia + Amber Resin rings might be the cutest summer rings out there RN 💕 swipe for proof
July 21
✕
our current obsession 💗
the Amber Honey Resin Stud Earrings 〰️ each pair is hand-made with a custom resin blend making every piece truly one of a kind xx
July 20
✕
bts at our Target photoshoot — the Target diaries, vol. five 🎯
July 17
✕
a little color goes a long way 💚
meet the Seville Pearl Necklace. organic green beads, a statement pearl centerpiece, and waterproof, tarnish-free finishes designed to wear on repeat.
July 16
✕
wear your signature all summer long with new the Fine Initial Belly Chain ☀️
July 15
✕
spotlight on the Granada Disc Necklace because she really deserves a moment 🖤 @target @targetstyle
July 14
✕
a glimpse into our summer camera roll 📸 which new Luv Aj for @target pieces are your favs? xx
July 13
✕
make it personal with the new Luv Aj Fine Initial Belly Chain ✨ customizable with your favorite letter, just in time for your Euro vacation xx
July 10
✕
taking you on a full tour of the Luv Aj for @target collection while in Ibiza. which seems very fitting ☀️✨ shop now on Target.com and select Target stores xx
July 9
✕
our Chrome Orb Stud Earrings. bold shape, smooth finish, and even better stacked. swipe to see what we mean xx
July 8
✕
the Formentera Bangles 💚💗🤎 in our 3 new colorways
July 7
✕
Paris-inspired, worn on repeat- En Rouge Collection drops Friday xx
October 21
✕
the first samples of a new collection never get old ❤️ opening en rouge for the very first time xx Amanda
October 19
✕
seeing red? good. En Rouge is coming 10.23.
October 18
✕
It goes beyond gifting- it’s about having a strong spirit of generosity as you’re building, no matter what phase you’re in.
thank you @femalefounderworld for having me + for creating a space where women can share the real stories behind their businesses ❤️ xx Amanda
October 17
✕
October 16
✕
October 15
✕
we’re calling this Tahitian Pearl Fall- the finishing touches with @amanda_luvaj styling some pearl pieces from the En Rouge collection. coming soon xx
October 14
✕
October 13
✕
this new collection is like Paris at golden hour, captured in jewelry. En Rouge drops 10.23 xx
October 12
✕
a sneak peak at a few new pieces from the En Rouge collection. like, is it even possible to pick a fav??
October 10
✕
just dropped 3 new Dodgers + Yankees styles that hit the site 🤍 swipe to see the latest MLB jewels you’re gonna need before the World Series
October 9
✕
because your hair deserves jewelry too. 🎁 spend $120 and get our Bezel Stone Hair clip for free, while supplies last xx
October 8
✕
introducing En Rouge- our newest limited edition collection coming 10.23. Inspired by Paris at its most golden xx
October 7
✕
get you in the mood for our new jewels- dropping 10.23
October 6
✕
everyone’s adding these 5 to cart this week. shop our most wanted online before they’re gone xx
October 5
✕
the MLB Surprise Bag ⚾️ a mystery mix of our best-selling MLB jewels now available for all 30 teams- shop online now xx
October 3
✕
we just dropped new MLB styles just in time for the the World Series ⚾️ get some new Bijoux Sport before playoff season begins xx
October 2
✕
The Ear Stack Edit is our latest bundle that will guarantee non-stop compliments on your ear party everywhere you go 🤍 don’t say I didn’t warn you
September 30
✕
we have your game day hair officially sorted 🏈 our new NFL claw clips are here- shop your favorite teams now at luvaj.com
September 29
✕
They say you’re not supposed to have a favorite child ❤️ The Founders Favorites edit: a bundle of the four pieces I love most. Please don’t tell the others.
September 28
✕
September 26
✕
game day, styled 🏈 a closer look at our new NFL pieces- officially licensed and available now on luvaj.com xx
September 25
✕
September 24
✕
our signature hoops, now in one edit 💫 the Amalfi, the Baby Amalfi + the Marbella are my go-to hoops for the most epic stack xx Amanda
September 23
✕
your game day jewelry just got an upgrade 🏈 officially licensed NFL jewelry just hit luvaj.com. swipe to find your new favorite football accessories xx
September 18
✕
obsessed with you in your @luvaj lately 🤍 #LuvAjBabes
September 17
✕
an exclusive sneak peek at a few pieces from the collection 🏈 Luv Aj x NFL
all yours on 09.18 at 9AM PT on LuvAj.com xx
September 16
✕
set your alarms… Luv Aj x NFL drops on Friday at 9am PST 🏈 our biggest league yet, you’re not going to want to miss this xx
September 15
✕
imagine hacking my iCloud and it’s just 40,000 photos of diamonds
September 14
✕
Allow me to reintroduce you to Luv Aj Fine 💎 Felt like we needed a little refresher!
It all started in 2014, when my former engagement ring went viral on Refinery29.
I was on the phone with my mom one day and she asked, “Why didn’t you ever make Luv Aj Fine? It seems so logical.” And, as mothers always are, she was right.
Luv Aj Fine is where Luv Aj grows up too :)
September 13
✕
The MLB Surprise Bags just launched ⚾️ And now you can shop all 30 teams on LuvAj.com- almost sold out so get yours now xx
September 12
✕
currently working on something major 🏈 xx
September 9
✕
consider this your shortcut to getting dressed. The Everyday Uniform Edit is live.
September 8
✕
when the jewelry IS the outfit 💫 swipe for a curated edit of our boldest pieces- the Statement Jewelry Edit, now bundled at 20% off xx
September 7
✕
your ear stack, solved 🤍
the Ballier Chain Studs, Monaco Huggies, Chain Link Huggies + Pavé Chain Link Huggies- four pairs curated to layer from your first piercing to your last.
September 4
✕
September 3
✕
game day hair, handled ⚾️ our MLB claw clips available in 10 teams- shop online to find yours xx
September 2
✕
a few things people are always surprised to hear about Luv Aj
September 1
✕
two-toned pieces for the girls who can’t commit xx
August 31
✕
guys, I could’ve never pictured this when I started. thank you for being here!!! 🎂 celebrating my birthday with 39% off sitewide- go treat yourself xx Amanda
August 29
✕
the gold edit ✨ the best of the best of all our waterproof 14K gold-plated pieces. get your carts ready because they’re 39% off starting tomorrow.
August 28
✕
start making your list... our birthday sale is coming this Saturday and it’s the biggest one yet 🖤 comment ‘BDAY’ to shop the sale one day early xx
August 27
✕
introducing THE BUNDLES. made to match and curated to stack perfectly together- our new bundles offer our best-sellers together at a discount xx
August 26
✕
my daily jewelry wardrobe 🤍 a breakdown of every single piece I live in xx @amanda_luvaj
August 25
✕
baseball season is better with our bijoux pieces ⚾️for every game on the calendar this season
August 24
✕
she’s back- after MANY requests + DMs, the Marais Triple Ring is officially restocked. she goes fast, so if you missed her last time, don’t wait. xx
August 21
✕
August 20
✕
you guys are the cutest 🤍 this week’s favorite #LuvAjBabes
August 19
✕
we did the styling for your next game day ⚾✨ swipe to find the perfect MLB jewelry stack- which team are you rooting for this season?
August 18
✕
the power of a great piece of jewelry xx
August 17
✕
our favorites from the l’escape collection. sold out on luv aj, but available at @shopbop swipe through and grab them before summer’s over.
August 16
✕
ok fine, I’ll share :)
August 14
✕
a closer look at what’s coming: two pieces that I literally made for myself and never meant to release… until now.
arriving tomorrow @ 9am PST xx Amanda
August 13
✕
from my jewelry box to yours… a sneak peak at my go-to huggies and my most complimented bracelet ever.
new diamond jewels arriving this friday xx
August 12
✕
how you're wearing it 🤍 swipe for our favorite stacks from the #luvajbabes
August 11
✕
August 10
✕
August 7
✕
it’s all in the details 🤍
discover our exclusive collection available @target
August 6
✕
August 5
✕
indecision has never looked better 🧡 shop two-toned jewels from our latest @target drop
August 4
✕
green really does go crazy 💚 the color is the season, available in our best-selling bangle set
August 3
✕
The 24/7 Flex Collection
July 31
✕
set your alarms, our most requested piece arrives tomorrow at 9am PST! xx
July 30
✕
you asked we listened. something you’ve been waiting for drops 7.31 xx
July 29
✕
July 28
✕
pieces I packed and never took off while in Ibiza 🌞
July 27
✕
our Lucite Noemi Earrings come in green, brown, and pink- literally the easiest way to add color to every look
available at @target
July 24
✕
two statement pieces. one really good outfit. ✨
the Granada Disc Necklace in Brown and Granada Disc Earrings in Gold were made to be worn together. xx
July 23
✕
the Luv Aj Ibiza guide ☀️
my absolute favorite places on the island- save this for your next trip. Don’t forget to order the caviar pasta at Jondal! xx Amanda
July 22
✕
I’m sorry but our Valencia + Amber Resin rings might be the cutest summer rings out there RN 💕 swipe for proof
July 21
✕
our current obsession 💗
the Amber Honey Resin Stud Earrings 〰️ each pair is hand-made with a custom resin blend making every piece truly one of a kind xx
July 20
✕
bts at our Target photoshoot — the Target diaries, vol. five 🎯
July 17
✕
a little color goes a long way 💚
meet the Seville Pearl Necklace. organic green beads, a statement pearl centerpiece, and waterproof, tarnish-free finishes designed to wear on repeat.
July 16
✕
wear your signature all summer long with new the Fine Initial Belly Chain ☀️
July 15
✕
spotlight on the Granada Disc Necklace because she really deserves a moment 🖤 @target @targetstyle
July 14
✕
a glimpse into our summer camera roll 📸 which new Luv Aj for @target pieces are your favs? xx
July 13
✕
make it personal with the new Luv Aj Fine Initial Belly Chain ✨ customizable with your favorite letter, just in time for your Euro vacation xx
July 10
✕
taking you on a full tour of the Luv Aj for @target collection while in Ibiza. which seems very fitting ☀️✨ shop now on Target.com and select Target stores xx
July 9
✕
our Chrome Orb Stud Earrings. bold shape, smooth finish, and even better stacked. swipe to see what we mean xx
July 8
✕
the Formentera Bangles 💚💗🤎 in our 3 new colorways
July 7